A packaging design for SOMA Coffee Roaster that blends minimalism with artisanal warmth, honoring the journey from soil to sip through thoughtful storytelling and ethical transparency. The design combines modern aesthetics with handcrafted touches—featuring hand-drawn graphics and a hint of quirky fun—to create a unique, approachable feel. Each bag becomes a curated experience, crafted for a lifestyle-conscious, creative audience that values sustainability, quality, and the ritual of coffee.