Olfactory Health Association
Olfactory Health Association is a Canadian not-for-profit that helps people support their brain health by using smell as a science-backed early indicator of cognitive change.
For the brand relaunch, the project involved developing a new logo, refreshed brand identity, website design, and social media templates to support the organization’s mission.
Client: Olfactory Health Association
Role: UXUI/Graphic Designer
Timeline: October - November, 2025
Tools: Figma, WIX, Adobe Illustrator, Adobe Photoshop, Canva
Challenge
Because there are few direct competitors in this emerging space, the concept of using smell as an early indicator of cognitive health is still unfamiliar to many people. Combined with complex neuroscience, the service needed clear, approachable communication.
Solution
The brand was designed to feel warm and approachable while staying credible, using thoughtful typography, color, custom graphics, and consistent imagery. The website made information easier to digest through clear hierarchy, intuitive layouts, and visual guidance.
Branding
Website
The home page was designed to communicate what Olfactory Health is and showcase the brand’s values.
The service page was designed to make the steps and pricing clear and transparent, with easy access to FAQs and the contact form.
Social Media
